Ang disenyo na LendMe Pagkakakilanlan ng Brand ni Ruis Vargas ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2021

LendMe Pagkakakilanlan ng Brand

ni Ruis Vargas

Kliyente: Laika

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa LendMe Pagkakakilanlan ng Brand

Ang LendMe ay isang pagkakakilanlan ng brand na nilikha para sa isang kompanya na nagpapatakbo sa merkado ng home equity. Ang logo ay gumagamit ng isang iconographic na istruktura na tumutukoy sa binary codes na magkabalanse laban sa isa't isa, na nagmumungkahi ng parehong ideyang matematikal at ng dalawang-daang relasyon sa pagitan ng kompanya at ng mga kliyente nito. Ang color palette ay komplementaryo, kung saan ang lila ang pangunahing kulay at ang kahel at asul naman ang sumusuportang tono para sa iba't ibang mensahe at audience. Kasama sa mga aplikasyon ang mga business card, sobre, isang institutional presentation, at isang street light panel.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang LendMe Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang LendMe Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang LendMe Pagkakakilanlan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Mga Sukat at Packaging: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Mga Tag: Brand, logotype, illustration, visual identity, Laika Design
Teknolohiya sa Produksyon: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Hamon sa Disenyo: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Pananaliksik: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspirasyon: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Tagal ng Proyekto: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Daloy ng Operasyon: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Mga Patent: Laika Design
Mga Miyembro ng Koponan: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Mga Credit ng Larawan: Laika Design