Alienergy Energy Drink Primary Function: Pakete ng Energy Drink ni Genki Forest

Ang disenyo na Alienergy Energy Drink Primary Function: Pakete ng Energy Drink ni Genki Forest ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Alienergy Energy Drink Primary Function: Pakete ng Energy Drink

ni Genki Forest

Kliyente: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Alienergy Energy Drink Primary Function: Pakete ng Energy Drink

Ang Alienergy ay pakete para sa isang sugar free na energy drink. Gumagamit ang disenyo ng isang manipis na lata na aluminyo na may sukat na 58 mm ang lapad, 58 mm ang lalim at 142 mm ang taas, na naglalaman ng 330 ml. Pinili ang aluminyo dahil ito ay maaaring i-recycle at magamit muli nang episyente. Isang pigura ng alien, na iginuhit bilang extension ng logo ng brand, ang bumubuo sa pangunahing graphic at inuulit sa buong linya ng produkto. Isang malinis na color palette, mga tuwid na linya, mga geometric na hugis at mga metallic na accent ang nagbibigay sa lata ng matibay na presensya sa istante. Itinatampok ng hierarchy ng impormasyon ang sugar free na pormula.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Alienergy Energy Drink Primary Function: Pakete ng Energy Drink ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Alienergy Energy Drink Primary Function: Pakete ng Energy Drink ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Alienergy Energy Drink Primary Function: Pakete ng Energy Drink ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Mga Sukat at Packaging: Width 58mm x Depth 58mm x Height 142mm
Mga Tag: Branding, Packaging, Can, 3D, Energy drink
Teknolohiya sa Produksyon: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Hamon sa Disenyo: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Pananaliksik: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasyon: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Tagal ng Proyekto: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Daloy ng Operasyon: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Mga Patent: Label Patent:202030509836.0 , 2020, China.
Mga Miyembro ng Koponan: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Mga Credit ng Larawan: Creator: Gang Wang