Ang disenyo na Moneta Brand Identity ni Kyle Mani ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2021

Moneta Brand Identity

ni Kyle Mani

Kliyente: Moneta Intel

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Moneta Brand Identity

Kinuha ang OWDT upang magdisenyo ng flexible na identity system na dynamic at technically inclusive. Ginawa naming layunin na bigyang-diin ang mga teknolohiya na ginagamit ng Moneta sa brand mark. Matagumpay na nalagpasan ng disenyo ang hamon ng pagbabalanse ng mga katangian ng geolocation ng brand at mga data type visuals. Ang brand identity ng Moneta ay malinaw na nangunguna ngayon sa paggabay sa kanyang highly technical na audience tungo sa pinakadynamic na geolocation technology sa mundo.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Moneta Brand Identity ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Moneta Brand Identity ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moneta Brand Identity ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Mga Sukat at Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Mga Tag: branding, web design, identity design, logo design
Teknolohiya sa Produksyon: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Hamon sa Disenyo: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Pananaliksik: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspirasyon: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Tagal ng Proyekto: 6 months, Houston, Texas, USA
Daloy ng Operasyon: Moneta's brand identity leads the technical audience to Geopositioning technology.
Mga Patent: Patent Pending
Mga Miyembro ng Koponan: OWDT as an organization has been responsible for the development of this product.
Mga Credit ng Larawan: Patent Pending