Cafe Soul Visual Identity ni Mateus Matos Montenegro

Ang disenyo na Cafe Soul Visual Identity ni Mateus Matos Montenegro ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

Cafe Soul Visual Identity

ni Mateus Matos Montenegro

Kliyente: Cafe Tunico

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

11,750

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Mga Kulay

Ang Disenyo

Tungkol sa Cafe Soul Visual Identity

Ang Cafe Soul ay isang visual identity at packaging design para sa isang brand ng kape. Ang kape ay gawa mula sa 100 porsyentong Arabica beans at inaalok sa abot-kayang presyo. Ginagamit ng identity ang isang modular na logo kung saan ang mga elemento nito ay maaaring pagsamahin upang bumuo ng iba't ibang mukha at texture. Ang visual language nito ay magaan at bata, na naglalayong maabot ang bago at mas nakababatang mga mamimili. Ang packaging ay naka-print gamit ang four color process na may apat na kulay na Pantone sa isang aluminum structure. Ang bilang na pito ay tumutukoy sa pitong miyembro ng pamilya na nangangasiwa sa bukid.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Cafe Soul Visual Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cafe Soul Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cafe Soul Visual Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Mga Sukat at Packaging: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Mga Tag: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknolohiya sa Produksyon: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Hamon sa Disenyo: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Pananaliksik: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspirasyon: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tagal ng Proyekto: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Daloy ng Operasyon: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Mga Miyembro ng Koponan: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha