Zhanggong Times Pambalot ng Alak ni Wen Liu

Ang disenyo na Zhanggong Times Pambalot ng Alak ni Wen Liu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Zhanggong Times Pambalot ng Alak

ni Wen Liu

Kliyente: Jiangxi Zhanggong Liquor Co., Ltd

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Zhanggong Times Pambalot ng Alak

Ang Zhanggong Times ay isang disenyo ng pambalot para sa Baijiu na ginagawa sa Jiangxi province, Tsina. Ang bote ay gawa sa seramika na may dekorasyong pag-iihaw (firing). Ang harapan ng kahon ay gumagamit ng goffered na papel, at ang pangunahing logo ay inilalagay sa isang metal na plaka. Ang disenyo ay hango sa inspirasyon mula sa Ganzhou, na kilala bilang lugar ng kapanganakan ng red culture. Ginamit ang kulay pula bilang simbolikong kulay at pinagsama sa mga karagdagang graphic. Ipinapakita ng isang kalmadong ilustrasyon ang mga heograpikal at makasaysayang elemento ng rehiyon, kabilang ang Gan River. Ang sukat ng pakete ay 160 kada 120 kada 330 milimetro.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Zhanggong Times Pambalot ng Alak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Zhanggong Times Pambalot ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Zhanggong Times Pambalot ng Alak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Mga Sukat at Packaging: 160mm*120mm*330mm
Mga Tag: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Teknolohiya sa Produksyon: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Hamon sa Disenyo: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Pananaliksik: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspirasyon: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Tagal ng Proyekto: The project started in May 2020 and finished in August 2020 in Shenzhen.
Daloy ng Operasyon: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Mga Miyembro ng Koponan: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Mga Credit ng Larawan: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.