Da Ya Li Disenyo ng Interior ng Restawran ni Wei Wu

Ang disenyo na Da Ya Li Disenyo ng Interior ng Restawran ni Wei Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

GintoInteryor· 2021

Da Ya Li Disenyo ng Interior ng Restawran

ni Wei Wu

Kliyente: Beijing Da Ya Li Catering Co., Ltd.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Interyor

20,992

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #111709

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Da Ya Li Disenyo ng Interior ng Restawran

Ang Da Ya Li ay ang interior na disenyo ng isang restawran ng inihaw na pato sa Chengdu, China. Ang pangunahing tampok nito ay isang pulang tree house na gawa sa rattan. Humigit-kumulang 50,000 piraso ng rattan ang pinakintab at pininturahan sa pamamagitan ng spray sa isang workshop, at pagkatapos ay ikinabit isa-isa sa isang hinubog na base. Ang hinabing padron ay umaangat mula sa pasukan ng hagdanan at umaabot hanggang sa mga upuang lugar. Ang pula ay nagpapaalala sa maharlikang arkitektura ng Tsina at sa maanghang na lasa ng lutuing Sichuan. Ang mausok na itim na antigong mga pader na ladrilyo at mga tile ng sahig ay nagbabalanse sa mainit na kulay pula. Isang metal na grille ang naghahati sa espasyo para sa mga pangkomersyal na pangangailangan.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Da Ya Li Disenyo ng Interior ng Restawran ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Da Ya Li Disenyo ng Interior ng Restawran ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Da Ya Li Disenyo ng Interior ng Restawran ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Mga Sukat at Packaging: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Mga Tag: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Teknolohiya sa Produksyon: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Hamon sa Disenyo: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Pananaliksik: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspirasyon: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Tagal ng Proyekto: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Daloy ng Operasyon: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Mga Miyembro ng Koponan: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Mga Credit ng Larawan: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy