Atelier Intimo Flagship Ang Retail Store ni O and O Studio Ltd

Ang disenyo na Atelier Intimo Flagship Ang Retail Store ni O and O Studio Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

PilakInteryor· 2021

Atelier Intimo Flagship Ang Retail Store

ni O and O Studio Ltd

Kliyente: O&O Studio

Nagwagi ng A' Design Award na Pilak sa Kategoryang Interyor

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Mga Kulay

Ang Disenyo

Tungkol sa Atelier Intimo Flagship Ang Retail Store

Ang ating mundo ay tinamaan ng hindi pa nagagawang virus noong 2020. Ang Atelier Intimo unang Flagship na idinisenyo ng O at O Studio ay inspirasyon ng konsepto ng Rebirth of the Scorched Earth, na nagpapahiwatig ng integrasyon ng nakapagpapagaling na kapangyarihan ng kalikasan na nagbibigay sa sangkatauhan ng bagong pag-asa. Habang ang isang dramatikong espasyo ay ginawa na nagbibigay-daan sa mga bisita na gumugol ng mga sandali sa pag-iisip at pagpapantasya sa ganoong oras at espasyo, isang serye ng mga pag-install ng sining ay nilikha din upang ganap na ipakita ang mga tunay na katangian ng tatak. Ang Flagship ay hindi isang ordinaryong retail space, ito ang performing stage ng Atelier Intimo.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Atelier Intimo Flagship Ang Retail Store ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Atelier Intimo Flagship Ang Retail Store ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Atelier Intimo Flagship Ang Retail Store ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Mga Sukat at Packaging: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Mga Tag: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknolohiya sa Produksyon: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Hamon sa Disenyo: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Pananaliksik: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspirasyon: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Tagal ng Proyekto: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Daloy ng Operasyon: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Mga Miyembro ng Koponan: Suzanne Li
Eric Chan
Katt Chung Yap
Mga Credit ng Larawan: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo