Ang disenyo na Oink Packaging ni Studio 33 ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Oink Packaging

ni Studio 33

Kliyente: Sin Ravnice

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

33,850

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Mga Kulay

Ang Disenyo

Tungkol sa Oink Packaging

Upang matiyak ang kakayahang makita ng kliyente sa merkado, isang mapaglarong hitsura at pakiramdam ang napili. Ang diskarte na ito ay sumasagisag sa lahat ng mga katangian ng tatak, orihinal, masarap, tradisyonal at lokal. Ang pangunahing layunin ng paggamit ng bagong packaging ng produkto ay upang ipakita sa mga customer ang kuwento sa likod ng pag-aanak ng mga itim na baboy at paggawa ng mga tradisyonal na delicacies ng karne na may pinakamataas na kalidad. Isang hanay ng mga ilustrasyon ang nilikha sa pamamaraang linocut na nagpapakita ng pagkakayari. Ang mga larawan mismo ay nagpapakita ng pagiging tunay at hinihimok ang customer na isipin ang tungkol sa mga produkto ng Oink, ang kanilang lasa at texture.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Oink Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Oink Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Oink Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Mga Sukat at Packaging: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Mga Tag: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Teknolohiya sa Produksyon: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Hamon sa Disenyo: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Pananaliksik: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspirasyon: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Tagal ng Proyekto: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Daloy ng Operasyon: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Mga Patent: OINK Trademark (2020) Sin Ravnice
Mga Miyembro ng Koponan: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Mga Credit ng Larawan: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019