Ang disenyo na Jiangmen Culture and Tourism Logo at Brand Identity ni EUCA Culture and Communications Co. Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2021

Jiangmen Culture and Tourism Logo at Brand Identity

ni EUCA Culture and Communications Co. Ltd.

Kliyente: Jiangmen culture, tourism, radio, television and Sports Bureau

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Jiangmen Culture and Tourism Logo at Brand Identity

Ang Jiangmen Culture and Tourism ay isang logo at brand identity na nilikha para sa sektor ng kultura at turismo ng Jiangmen, isang lungsod sa Guangdong Province sa timog Tsina. Ang logo ay inspirasyon mula sa tradisyunal na karakter Tsino na Men, na nangangahulugang tarangkahan, at mula sa estruktura ng memorial archway. Ang mga elemento na kinuha mula sa tanawin ng lungsod, arkitektura, pamanang kultural, tanawin, at mga halaman ng Jiangmen ay pinagsama-sama sa loob ng hugis-tarangkahan. Ang matte gold na kulay ay nagpapahiwatig ng isang lungsod na mayaman ngunit mapagpakumbaba. Isang brand identity guideline ang binuo upang suportahan ang tuluy-tuloy at pare-parehong aplikasyon nito.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Jiangmen Culture and Tourism Logo at Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Jiangmen Culture and Tourism Logo at Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Jiangmen Culture and Tourism Logo at Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Mga Tag: Branding, City, Culture and tourism, Logo design, Visual system
Hamon sa Disenyo: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Pananaliksik: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasyon: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Tagal ng Proyekto: June 2019 – April 2020, Shanghai, China
Daloy ng Operasyon: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Mga Miyembro ng Koponan: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Mga Credit ng Larawan: Ellain Li, Grace Xu， Di Tang