Haci Bekir Halva Packaging ni Polin Kuyumciyan

Ang disenyo na Haci Bekir Halva Packaging ni Polin Kuyumciyan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Haci Bekir Halva Packaging

ni Polin Kuyumciyan

Kliyente: Haci Bekir

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Haci Bekir Halva Packaging

Ang Haci Bekir ay isa sa mga pinakalumang tatak ng mundo at may napakalawak na pamana. Bagama't ang pangalan ng tatak ay awtomatikong nauugnay sa kalidad at kasiyahan ng produkto, mahirap para sa isang lumang tatak na umapela sa bagong henerasyon. Sa tumataas na katanyagan ng halva sa trend ng pagkaing Turkish, nais ng brand na makinabang mula dito at i-update ang halva packaging nito. Ang simple ngunit kapansin-pansing mga pattern at kulay ng mga bagong disenyo ay nagbibigay-daan sa Haci Bekir na palawakin ang kanilang abot at pagkilala sa tatak. Ang mga pattern ng disenyo at mga kulay ay parehong inspirasyon ng tatlong halva na sangkap at mga texture.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Haci Bekir Halva Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Haci Bekir Halva Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Haci Bekir Halva Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Mga Sukat at Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Mga Tag: packaging, box, design, patterns, food
Teknolohiya sa Produksyon: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Hamon sa Disenyo: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Pananaliksik: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspirasyon: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Tagal ng Proyekto: The project started in December 2019 and finished in February 2020, in Istanbul.
Daloy ng Operasyon: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Mga Credit ng Larawan: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.