Shiny Meadow A2 Bote ng Gatas ni Mengniu Dairy

Ang disenyo na Shiny Meadow A2 Bote ng Gatas ni Mengniu Dairy ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

Shiny Meadow A2 Bote ng Gatas

ni Mengniu Dairy

Kliyente: China Mengniu Dairy Company Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Shiny Meadow A2 Bote ng Gatas

Ang Shiny Meadow A2 ay isang boteng dinisenyo para sa sariwang gatas. Ang bote ay gawa sa PET na may mataas na permeability, na nagbibigay ng texture ng salamin. Ang anyo nito ay hango sa klasikong European na boteng gatas na yari sa salamin at muling iginuhit sa makabagong paraan. Isang malaking malinaw na bahagi ang nagpapakita ng gatas sa loob, kaya't ang produkto ay direktang makikita. Isang malaking A2 mark sa gitna ang pinagsama sa isang diet pyramid upang buuin ang imahe ng brand. Ang bote ay may kapasidad na 720 ml at may sukat na 80 mm sa pinakamalaking diameter at 238 mm sa taas. Layon ng disenyo na ipahayag ang pagiging simple at kadalisayan.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Shiny Meadow A2 Bote ng Gatas ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shiny Meadow A2 Bote ng Gatas ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shiny Meadow A2 Bote ng Gatas ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Mga Sukat at Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Mga Tag: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Teknolohiya sa Produksyon: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Hamon sa Disenyo: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Pananaliksik: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspirasyon: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Tagal ng Proyekto: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Daloy ng Operasyon: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Mga Patent: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Mga Miyembro ng Koponan: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Mga Credit ng Larawan: .