Problue Annual Posters Poster ni JBBC Branding Consultancy

Ang disenyo na Problue Annual Posters Poster ni JBBC Branding Consultancy ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Potograpiya at Manipulasyon ng Larawan.

PilakPotograpiya· 2020

Problue Annual Posters Poster

ni JBBC Branding Consultancy

Kliyente: JBBC Branding Consultancy

Nagwagi ng A' Design Award na Pilak sa Kategoryang Potograpiya

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Ang Disenyo

Tungkol sa Problue Annual Posters Poster

Ang Problue Annual Posters ay isang serye ng mga nakalimbag na poster na ginawa para sa isang diving brand. Ipinapakita ng bawat poster ang isang modelo na nakasuot ng parehong nakakaakit na city clothing at diving suit, kaya nakikita ang paglipat mula sa pang-araw-araw na buhay tungo sa diving. Ang gray blue ay inilapat sa ginoo para sa elegance, at ang pula naman ay inilapat sa ginang. Ang mga camouflage fins ay tumutukoy sa galaw ng buhay-lungsod. Ang mga contrast ay sinadyang isaayos, tulad ng mabilis at tahimik, pang-araw-araw na damit at diving suit, makinis at matalim. Ang bawat poster ay may sukat na 420 sa 594 na milimetro.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Problue Annual Posters Poster ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Problue Annual Posters Poster ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Problue Annual Posters Poster ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Mga Sukat at Packaging: W 420mm x H 594mm
Mga Tag: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Teknolohiya sa Produksyon: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Hamon sa Disenyo: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Pananaliksik: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspirasyon: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Tagal ng Proyekto: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Daloy ng Operasyon: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Mga Patent: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Mga Miyembro ng Koponan: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Mga Credit ng Larawan: Jblossom Branding Consultancy Co., Ltd