2000 Meters Pangunahing Gamit: Pakete ng Tsaa ni Tiger Pan

Ang disenyo na 2000 Meters Pangunahing Gamit: Pakete ng Tsaa ni Tiger Pan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

2000 Meters Pangunahing Gamit: Pakete ng Tsaa

ni Tiger Pan

Kliyente: 2000meters Tea（Yunnan） Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa 2000 Meters Pangunahing Gamit: Pakete ng Tsaa

Teksto ng Aklat: Ang 2000 metro ay isang disenyo ng pakete para sa isang tatak ng black tea mula sa Yunnan, China. Ang serye ay hinati sa tatlong antas batay sa lugar ng produksyon, kalidad at lasa. Isang octagonal na anyo ang ginamit bilang magkakaparehong simbolo ng buong hanay. Ang mas mababang antas ay nakabalot sa papel, ang pinakamalawak na ginagamit na materyal, habang ang gitna at premium na antas ay gumagamit ng mga lata na metal. Isang maliit na pulang bundok ang umuusbong sa tuktok ng lata upang ipakita na ang tsaa ay tumutubo sa mataas na altitude. Ang itim at pula ang pangunahing kulay, na may kaunting puti at simpleng mga ilustrasyon ng lumang puno, brush at jasmine.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang 2000 Meters Pangunahing Gamit: Pakete ng Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang 2000 Meters Pangunahing Gamit: Pakete ng Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 2000 Meters Pangunahing Gamit: Pakete ng Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Mga Sukat at Packaging: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Mga Tag: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Teknolohiya sa Produksyon: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Hamon sa Disenyo: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Pananaliksik: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspirasyon: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Tagal ng Proyekto: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Daloy ng Operasyon: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Mga Miyembro ng Koponan: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Mga Credit ng Larawan: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie