Grand Egyptian Museum Corporate Identity ni Rana Gaber

Ang disenyo na Grand Egyptian Museum Corporate Identity ni Rana Gaber ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

GintoGrapika· 2020

Grand Egyptian Museum Corporate Identity

ni Rana Gaber

Kliyente: Rana Hossam

Nagwagi ng A' Design Award na Ginto sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Grand Egyptian Museum Corporate Identity

Ang Grand Egyptian Museum ay isang corporate identity para sa isang museo ng mga sinaunang artifact ng Ehipto. Ang logo ay binuo mula sa limang hieroglyph na binabasang Egypt, na pinagsama sa isang geometriko at simpleng anyo. Ang pahabang hugis-parihaba nito ay hango sa cartouche, isang kuwadro na nagpapahiwatig ng pangalan ng maharlika. Itim ang pangunahing kulay, dahil ang mga pampang ng Ilog Nile ay tinawag na Itim na Lupain. Ang mga sekundaryang kulay ay hango sa mga sinaunang alahas ng Ehipto. Roboto ang pangunahing typeface, dahil ang mga anggulo at kurba nito ay tumutugma sa mga anggulo at kurba ng logotype. Isang eksperimental na sistema ng signage ang binuo.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Grand Egyptian Museum Corporate Identity ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Grand Egyptian Museum Corporate Identity ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Grand Egyptian Museum Corporate Identity ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Mga Sukat at Packaging: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Mga Tag: Visual Identity, Logo, Branding, Typography, Signage system
Teknolohiya sa Produksyon: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Hamon sa Disenyo: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Pananaliksik: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirasyon: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Tagal ng Proyekto: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Daloy ng Operasyon: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Mga Miyembro ng Koponan: none.
Mga Credit ng Larawan: credits to: Shutterstock and bensound