Willy Lai and Dave Torres tarapyndan Macy’s Website Web-saýt interfeýsi

Willy Lai and Dave Torres tarapyndan döredilen Macy’s Website Web-saýt interfeýsi dizaýny Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşInterfeýs· 2020

Macy’s Website Web-saýt interfeýsi

dizaýner: Willy Lai and Dave Torres

Müşderi: Macy's

Interfeýs Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

42,135

Tassyklanan Baýrak Ýeňijisi

#94023 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Macy’s Website Web-saýt interfeýsi hakynda

Macy's web-saýty müşderilere Macy's tarapyndan hödürlenýän önümleri gözlemäge we satyn almaga mümkinçilik berýän onlaýn söwda interfeýsidir. Web-saýt müşderileriň pikirlerine jogap edip täzeden dizaýn edildi, netijede moda serişdelerinden we sarp ediji tehnologiýa önümlerinden ylham alan arassa hem sada dizaýn emele geldi. Duýgur web tehnologiýalary noutbuklar, planşetler we smartfonlar arkaly girmäge mümkinçilik berýär. Bu işe ulanyjy soraglamalary, söhbetdeşlikler, A/B synaglary we ulanyşlylyk synaglary ýaly giň gerimli barlaglar ýol görkezdi. Has sada gurluş satyn alyş prosesini tertipleşdirdi we ulanyjynyň gatnaşygyny gowulandyrdy.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Macy’s Website Web-saýt interfeýsi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Macy’s Website Web-saýt interfeýsi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Macy’s Website Web-saýt interfeýsi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ölçegler we Gaplama: We developed resonsive web design across different devices.
Bellikler: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Önümçilik Tehnologiýasy: We utilized modern responsive web technologies.
Dizaýn Kynçylygy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Gözleg: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ylham: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Taslama Dowamlylygy: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Iş Akymy: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Topar Agzalary: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Surat Awtorlary: Images courtesy of Macys.