Akbank Service Design Team tarapyndan Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi

Akbank Service Design Team tarapyndan döredilen Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi dizaýny Meta, Strategik we Hyzmat Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşHyzmat· 2026

Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi

dizaýner: Akbank Service Design Team

Müşderi: Akbank T.a.Ş

Hyzmat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#181933 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi hakynda

Book Text: Müşderi sanlylaşdyrmasy we dürli önümler Akbank Hyzmat Dizaýn Topary tarapyndan şahamçalaryň daşynda elýeterlilik üçin fygital çemeleşme bilen ýeke-täk platformada birleşdirildi. Bäsdeşlerden tapawutlylykda, şahsylaşdyrylan köp önümli toplumlar ýeke-täk akymda hödürlenýär, munuň üsti bilen 7-ä çenli önümiň sanly işjeňleşdirilmegi mümkin bolýar. Kagyz we fiziki barlyk sanly şertnama tassyklamasy arkaly ýok edilýär, bu bolsa olaryň mobil ulanyş innowasiýasynyň ilkinji nokady hökmünde hödürlenýär. Hem müşderi gatnaşyklarynyň çuňlugyny, hem-de satuw netijeliligini ýokarlandyrmak üçin sylaga esaslanýan satuw modeli ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nextgen Sme Primary Function: Fygital Müşderi Onbording Tejribesi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Ölçegler we Gaplama: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Bellikler: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Önümçilik Tehnologiýasy: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Dizaýn Kynçylygy: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Gözleg: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Ylham: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Taslama Dowamlylygy: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patentler: Copyrights belong to Akbank T.A.Ş, 2026.
Topar Agzalary: Service Design and Process Development Team, Staff Channel Design Team
Surat Awtorlary: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.