Nargiza Usmanova tarapyndan Tels Cargo Brend Şahsyýeti

Nargiza Usmanova tarapyndan döredilen Tels Cargo Brend Şahsyýeti dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirMahabat· 2025

Tels Cargo Brend Şahsyýeti

dizaýner: Nargiza Usmanova

Müşderi: TELS Cargo

Mahabat Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#172023 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tels Cargo Brend Şahsyýeti hakynda

Tels Cargo awtoulag ýük daşamak ugry boýunça ýöriteleşen Ýewropa ulag kompaniýasy üçin döredilen brend şahsyýetidir. Logotip ykrar edilmegini saklamak üçin asyl şrift görnüşini, reňk palitrasyny we paletanyň bäş zolakly nyşanyny özünde jemleýär. Tegelek element gün we ýagtylygy aňladýar. Cargo sözündäki G we O harplary hereketi aňlatmak üçin birleşdirilendir. Şahsyýet ýük ulaglarynyň dizaýnynda, diwar kalendarlarynda, ofis esbaplarynda, gutlag açyklarynda, suw çüýşelerinde, sumkalarda, diwar sagatlarynda, sergi stendlerinde we sowgatlarda ulanylýar. Çal we mämişi reňk palitrasy döwrebap we professional görnüşi goldaýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Tels Cargo Brend Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Tels Cargo Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Tels Cargo Brend Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Ölçegler we Gaplama: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Bellikler: Branding, Identity, Graphic design, Logo design, Visual design
Önümçilik Tehnologiýasy: All advertising product layouts are created using graphic design software.
Dizaýn Kynçylygy: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Gözleg: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Ylham: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Taslama Dowamlylygy: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Iş Akymy: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patentler: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Surat Awtorlary: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk