Stefan Maier-Wimmer tarapyndan Transatlantic Innovation Week Çäre aragatnaşygy

Stefan Maier-Wimmer tarapyndan döredilen Transatlantic Innovation Week Çäre aragatnaşygy dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirMahabat· 2024

Transatlantic Innovation Week Çäre aragatnaşygy

dizaýner: Stefan Maier-Wimmer

Müşderi: U.S. Konsulat München

Mahabat Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Dizaýn

Transatlantic Innovation Week Çäre aragatnaşygy hakynda

ABŞ-nyň ilçihanasy we ähli bäş sany baş konsullygy tarapyndan gurnalan Transatlantik innowasiýa hepdeligi, Germaniýa-Amerika hyzmatdaşlygyna we onuň giň innowasiýa güýjüne gönükdirilen köp günlük çäredir. Şu ýylyň "çäksiz döredijilik" şygary astynda çäre hyzmatdaşlary üçin çäre treýleri, iniş sahypasy we doly sosial media gurallary toplumi dizaýn edildi. Çäräniň esasy wizual obrazy şygary umumy habar hökmünde hyzmatdaşlyk idejasy bilen birleşdirýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Transatlantic Innovation Week Çäre aragatnaşygy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Transatlantic Innovation Week Çäre aragatnaşygy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Transatlantic Innovation Week Çäre aragatnaşygy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Bellikler: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Önümçilik Tehnologiýasy: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Dizaýn Kynçylygy: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Ylham: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Taslama Dowamlylygy: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Iş Akymy: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Topar Agzalary: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht