Sig Studio tarapyndan Haocailou Restoran içki dizaýny

Sig Studio tarapyndan döredilen Haocailou Restoran içki dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşIçki Bezeg· 2023

Haocailou Restoran içki dizaýny

dizaýner: Sig Studio

Içki Bezeg Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#143404 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Haocailou Restoran içki dizaýny hakynda

Haocailou — Şunde medeniýetini görkezýän restoran içki dizaýnydyr. Şunde medeniýetinde Haocai bagt, baýramçylyk we baý reňk diýmegi aňladýar. Bu taslamada janly atmosfera döretmek üçin köp sanly fonarlar, adaty reňkler we gatlakly materiallar ulanylýar. Bagtyň nyşany we Şundäniň ýerli lakamy bolan feniks guşy esasy tema bolup durýar. Tutawaçlary göteriji sütün wezipesini ýerine ýetirýän sary basgançaklar, üstünde şerap hem saklanýan iki gatly feniks gaýygy ýerleşdirilen bara alyp barýar. Üçünji gatdaky şahsy otaglar adaty balyk fonarlaryny ýada salýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Haocailou Restoran içki dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Haocailou Restoran içki dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Haocailou Restoran içki dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Ölçegler we Gaplama: The project area is 542sqm.
Bellikler: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Önümçilik Tehnologiýasy: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Dizaýn Kynçylygy: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Gözleg: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Ylham: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Taslama Dowamlylygy: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Iş Akymy: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patentler: Copyrights belong to SIG Studio,2021.
Topar Agzalary: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Surat Awtorlary: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021