Output tarapyndan Vivo X80 Açyk howa mahabat kampaniýasy

Output tarapyndan döredilen Vivo X80 Açyk howa mahabat kampaniýasy dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMahabat· 2023

Vivo X80 Açyk howa mahabat kampaniýasy

dizaýner: Output

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Mahabat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Dizaýn

Vivo X80 Açyk howa mahabat kampaniýasy hakynda

Vivo X80 — smartfonlar tapgyryny mahabatlandyrmak üçin döredilen açyk howa mahabat kampaniýasydyr. Binanyň ýokarsynda ýerleşdirilen äýneksiz 3D ekranyň ýerine, kampaniýa gönüden-göni ýere ýerleşdirilen äpet pol ekranyny ulanýar, şeýlelikde tomaşaçylar ony ýakyn aralykdan görüp bilýärler. Mazmun ýedi bölümde düzülip, Şençžen we Sian şäherlerinde görkezildi. Iki radar we adam bedenini yzarlaýan tehnologiýa tomaşaçylaryň ýerleşişini we hereketini yzarlaýar, şonuň üçin şekiller tomaşaçylara jogap berýär. Görkeziş üçin lazer proýeksiýa tehnologiýasy ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Vivo X80 Açyk howa mahabat kampaniýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Vivo X80 Açyk howa mahabat kampaniýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Vivo X80 Açyk howa mahabat kampaniýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Ölçegler we Gaplama: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Bellikler: Naked eye 3d, Interactive, Epic, Innovation, Creative
Önümçilik Tehnologiýasy: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Dizaýn Kynçylygy: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Gözleg: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Ylham: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Taslama Dowamlylygy: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Iş Akymy: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Surat Awtorlary: Photographer: Xujie Yan