Frog Singapore tarapyndan KGI Bank Bank Web Sahypasy

Frog Singapore tarapyndan döredilen KGI Bank Bank Web Sahypasy dizaýny Web Sahypa we Web Dizaýn Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirWeb· 2022

KGI Bank Bank Web Sahypasy

dizaýner: Frog Singapore

Müşderi: frog Singapore

Web Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

KGI Bank Bank Web Sahypasy hakynda

KGI Bank – dört sany kömekçi kompaniýany öz içine alýan bank üçin döredilen jogapkärli (responsive) web sahypasydyr. Web sahypasy korporatiw we bölekleýin maglumatlary bir bitewi tejribe hökmünde hödürleýär. Ýönekeýleşdirilen wizual konsepsiýa müşderilere bankyň dürli taraplaryny gatlak-gatlak açmaga mümkinçilik berýär. Mikro-animasiýalar adaty özara gatnaşyklara emosional çekijilik goşýar. Hereket çagyryşlary (calls to action) we köp ulanylýan gurallar indiki ädimi goldamak üçin ýakyn ýerlerde ýerleşdirilendir. Kämilleşdirilen nawigasiýa kömekçi kompaniýalaryň bölümleriniň arasynda inçelikli ugrukdyrma berýär. Ulanyjy interfeýsi Figma-da işlenip düzüldi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

KGI Bank Bank Web Sahypasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. KGI Bank Bank Web Sahypasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. KGI Bank Bank Web Sahypasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Ölçegler we Gaplama: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Bellikler: User Experience, User Interface Design, Design System, Website, Responsive
Önümçilik Tehnologiýasy: The user interface of this website was designed in Figma.
Dizaýn Kynçylygy: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Gözleg: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Ylham: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Taslama Dowamlylygy: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Iş Akymy: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Topar Agzalary: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Surat Awtorlary: frog Singapore, 2022