Yuan Jiang and Chen Song tarapyndan Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny

Yuan Jiang and Chen Song tarapyndan döredilen Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşIçki Bezeg· 2022

Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny

dizaýner: Yuan Jiang and Chen Song

Müşderi: SODA Architects

Içki Bezeg Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#128567 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny hakynda

Fragrance Gallery – Pekinde bir atyr brendi üçin döredilen, 314 inedördül metr meýdany öz içine alýan bölek satuw içki giňişligidir. Bu giňişlik adaty dükan hökmünde däl-de, sungat galereýasy görnüşinde gurnalypdyr. Giriş bölegi takmynan 5000 gaýtadan işlenen atyr çüýşesinden ýasalyp, gije-gündiziň dowamynda reňkini üýtgedýän media gurluşyny emele getirýär. Baş zalda 20 metr uzynlykdaky egri ýüzeý atyr faktu ralarynyň sanly proýeksiýalaryny hem-de taryhy we çig mallar baradaky maglumatlary görkezýär. Dizaýn wizual, ses, ys we interaktiw elementleri birleşdirip, myhmanlary özbaşdak gezelenç ýoly boýunça ugrukdyrýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Fragrance Gallery Esasy funksiýa: Bölek satuw içki dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Ölçegler we Gaplama: 314 Square Meters
Bellikler: Media space, Media integrated store, Digital installation, Fragrance gallery
Önümçilik Tehnologiýasy: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Dizaýn Kynçylygy: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Gözleg: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Ylham: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Taslama Dowamlylygy: The project started in August 2019 and finished in October 2020 in Beijing.
Iş Akymy: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Topar Agzalary: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Surat Awtorlary: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui