Daniel da Hora tarapyndan Love Art Kampaniýa

Daniel da Hora tarapyndan döredilen Love Art Kampaniýa dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçMahabat· 2024

Love Art Kampaniýa

dizaýner: Daniel da Hora

Müşderi: Dahlstedt Holding SL

Mahabat Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Love Art Kampaniýa hakynda

Ilkinji kampaniýasynda Winghook güýçli beýanat bermäge gönükdirilen batyrgaý we artistik başlangyça başlaýar. Sanly manipulýasiýanyň we artistik gaýtadan düşündirişiň takyk utgaşmasyny ulanyp, Winghook Sungat Taryhyndan meşhur şedevr eserleri öz hekaýasyna goşýar. Ussatlyk bilen manipulýasiýa arkaly kampaniýa tomaşaçylardan takyklyk we jikme-jikliklere üns bilen gabat gelmeýänlikleri tapmagy talap edýär. Tanyş klassiki eserleri innowasiýaly öwrülişikler bilen utgaşdyryp, Winghook diňe bir oýlanmaga çagyrman, eýsem sungat hazynalarynyň bütewiligini goramakda öz ussatlygyny görkezýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Love Art Kampaniýa A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Love Art Kampaniýa uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Love Art Kampaniýa zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Ölçegler we Gaplama: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Bellikler: Art, Creative, Museum, Paintings
Önümçilik Tehnologiýasy: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Dizaýn Kynçylygy: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Gözleg: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Ylham: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Taslama Dowamlylygy: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Topar Agzalary: Creative Director / Designer: Daniel da Hora
Surat Awtorlary: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.