Gabriela Maria Straka tarapyndan Beer Culture 2020 Bazar Barlagy Hasabaty

Gabriela Maria Straka tarapyndan döredilen Beer Culture 2020 Bazar Barlagy Hasabaty dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçMahabat· 2021

Beer Culture 2020 Bazar Barlagy Hasabaty

dizaýner: Gabriela Maria Straka

Müşderi: Brau Union Österreich AG

Mahabat Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

14,029

Tassyklanan Baýrak Ýeňijisi

#118582 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Beer Culture 2020 Bazar Barlagy Hasabaty hakynda

"Piwo Medeniýeti 2020" Awstriýadaky piwo medeniýeti barada çap edilen hasabatdyr. Hasabat, garaşsyz bazar barlag instituty tarapyndan onlaýn we telefon arkaly geçirilen söhbetdeşlikler esasynda, 18 ýaşdan uly Awstriýa ilatynyň wekilçilikli soragnamasynyň netijelerini görkezýär. Mowzuklara piwo hususylyklarynyň ähmiýeti, içiş endikleri, durnukly piwo öndürilişi, marka wepalylygy we alkogolsyz önümler girýär. Ýönekeý grafikalar we nyşanlar sanlary aňsat düşünilýän görnüşde beýan edýär. Hasabat 64 sahypa mazmun we dört sahypa üst gap-gaçdan ybarat.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Beer Culture 2020 Bazar Barlagy Hasabaty A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Beer Culture 2020 Bazar Barlagy Hasabaty uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Beer Culture 2020 Bazar Barlagy Hasabaty zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Ölçegler we Gaplama: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Bellikler: beer culture report, beer culture, beer, market research, Austria
Önümçilik Tehnologiýasy: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Dizaýn Kynçylygy: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Gözleg: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ylham: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Taslama Dowamlylygy: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Iş Akymy: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentler: Copyrights belong to Brau Union Österreich AG, 2020
Topar Agzalary: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Surat Awtorlary: Brau Union Österreich AG