O and O Studio Ltd tarapyndan Atelier Intimo Flagship Bölek Satuw Dükany

O and O Studio Ltd tarapyndan döredilen Atelier Intimo Flagship Bölek Satuw Dükany dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşIçki Bezeg· 2021

Atelier Intimo Flagship Bölek Satuw Dükany

dizaýner: O and O Studio Ltd

Müşderi: O&O Studio

Içki Bezeg Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Atelier Intimo Flagship Bölek Satuw Dükany hakynda

2020-nji ýylda dünýämizde görlüp-eşidilmedik wirus ýokaşdy. O we O studiýasy tarapyndan taýýarlanan “Atelier Intimo” ilkinji flagman, adamzada täze umyt berýän tebigatyň bejeriş güýjüniň birleşmegini göz öňünde tutup, odaňy täzeden döreýiş düşünjesi bilen ylham alýar. Gelip-gidýänlere şunuň ýaly wagt we giňişlikde göz öňüne getirmek we hyýal etmek üçin pursatlary geçirmäge mümkinçilik berýän ajaýyp giňişlik döredilen hem bolsa, markanyň hakyky aýratynlyklaryny doly görkezmek üçin bir topar sungat gurnamalary hem döredilýär. “Baýdak” adaty bölek satuw meýdançasy däl, “Atelier Intimo” -nyň ýerine ýetiriş tapgyry.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Atelier Intimo Flagship Bölek Satuw Dükany A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Atelier Intimo Flagship Bölek Satuw Dükany ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Atelier Intimo Flagship Bölek Satuw Dükany köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Ölçegler we Gaplama: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Bellikler: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Önümçilik Tehnologiýasy: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Dizaýn Kynçylygy: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Gözleg: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Ylham: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Taslama Dowamlylygy: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Iş Akymy: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Topar Agzalary: Suzanne Li
Eric Chan
Katt Chung Yap
Surat Awtorlary: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo