Yong Wong tarapyndan Tongrentang Zhima Health Söwda Içerki Dizaýny

Yong Wong tarapyndan döredilen Tongrentang Zhima Health Söwda Içerki Dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynIçki Bezeg· 2021

Tongrentang Zhima Health Söwda Içerki Dizaýny

dizaýner: Yong Wong

Müşderi: Beijing Tongrentang Health

Içki Bezeg Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Tongrentang Zhima Health Söwda Içerki Dizaýny hakynda

Tongrentang Zhima Health Pekinde ýerleşýän tejribe dükanydyr. Dükan üç gatda 5000 inedördül metr meýdany tutýar. Iýmit goşundylary, iýmitlendiriji önümler we saglyk tehnologiýasyny öz içine alýan saglygy goraýyş önümleri bir ýerde hödürlenýär. Içerki bezegde gaty agaç we bürünç ýaly kontrast döredýän materiallaryň giň meýdanlary ulanylýar. Aşaky gatdan ýokarylygyna dört tema hödürlenýär, ýagny sorag-jogap, iýmit, sagalyş we bejergi. Dükan şeýle hem müşderiler üçin amatly sosial giňişlik bolup hyzmat edýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Tongrentang Zhima Health Söwda Içerki Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Tongrentang Zhima Health Söwda Içerki Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Tongrentang Zhima Health Söwda Içerki Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Ölçegler we Gaplama: 5000 square meters, 3 floors
Bellikler: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Önümçilik Tehnologiýasy: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dizaýn Kynçylygy: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Gözleg: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ylham: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Taslama Dowamlylygy: This project started in May 2019 and finished in December 2019 in Beijing.
Iş Akymy: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Topar Agzalary: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Surat Awtorlary: Beijing Wuxiang Space Architecture Design