Brazil & Murgel Design Studio tarapyndan Dengo 80g Şokolad plitkasy

Brazil & Murgel Design Studio tarapyndan döredilen Dengo 80g Şokolad plitkasy dizaýny Iýmit, Içgi we Aşpezlik Sungaty Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynAşpezlik Sungaty· 2020

Dengo 80g Şokolad plitkasy

dizaýner: Brazil & Murgel Design Studio

Müşderi: Dengo Chocolates

Aşpezlik Sungaty Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Dengo 80g Şokolad plitkasy hakynda

Dengo 80g — Dengo Chocolates üçin döredilen şokolad plitkasydyr. Heýkeltaraşlyk görnüşi, kakaonyň ýygnalýan ýeri bolan Braziliýanyň Bahiýa ştatyndaky Atlantika tokaýynyň elementlerini, ýagny gury ýapraklary, ösümlik örtügini we tohumlary şekillendirýär. Egri üstler iki ölçegli we üç ölçegli çyzyklary birleşdirýär, şeýlelikde ýalpyldawuk örtük yşygy plitkanyň ähli ýüzüne şöhlelendirýär. Plitka CNC enjamynda işlenen alýumin şablonlaryndan ýasalan polikarbonat galyplarda öndürilýär, bu bolsa inçe çyzyklary we egrileri saklamaga mümkinçilik berýär. Dürli galyňlyk plitka döwlende arassa çatyrdy sesini berýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Dengo 80g Şokolad plitkasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Dengo 80g Şokolad plitkasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Dengo 80g Şokolad plitkasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Ölçegler we Gaplama: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Bellikler: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Önümçilik Tehnologiýasy: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Dizaýn Kynçylygy: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Gözleg: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Ylham: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Taslama Dowamlylygy: The project took place in Sao Paulo, between May and October 2018.
Iş Akymy: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentler: n/a
Topar Agzalary: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Surat Awtorlary: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato