ዲዛይን Hou Juice ናይ ጽማቝ መዐሸጊ ብ Leng Chen ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማዕሸጊ· 2020

Hou Juice ናይ ጽማቝ መዐሸጊ

ብ Leng Chen

ዓሚል: Pagoda

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #95369 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Hou Juice ናይ ጽማቝ መዐሸጊ

ሆው ጁስ (Hou Juice) ንሓድሽ ናይ ጽማቝ ብራንድ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ 45 ሚሊሜተር ዲያሜተርን 165 ሚሊሜተር ቁመትን ኣለዎ። እቲ ናይ ፕላስቲክ ጥርሙዝ ብሉልያዊ ብርሃን ዘለዎ ፊልም ዝተሸፈነ ኮይኑ፡ ብፍሮስቲንግን ብፍሉይ ሕብሪ ሕትመትን ተወዲኡ እዩ። ናይ ህበያት ስእልታት ቀንዲ ርእየታዊ ቴማ ኮይኖም፡ ንነፍሲ ወከፍ ጣዕሚ ፍረታት ፍሉይ ዛንታ ተሳኢሉ ኣሎ። እታ ህበይ ምልክት ናይታ ወላዲት ኩባንያ ፍረታት ኮይና፡ ኣብ ቻይናዊ ባህሊ ድማ ምልክት ንጥፈትን ሓይልን እያ። እቲ ዲዛይን ተፈጥሮ፡ ትኩስነትን ጽሬትን ንምግላጽ፡ ከምኡውን ኣብ መንጎ ብጥዕንኦም ዝግደሱ ዓደግቲ እምነት ንምህናጽ ዝዓለመ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Hou Juice ናይ ጽማቝ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Hou Juice ናይ ጽማቝ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Hou Juice ናይ ጽማቝ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
ዓቐንን ማዕሸግን: Diameter 45mm x Height 165mm
መለለዪታት: juice, packaging, branding, drink, beverages，
ናይ ምፍራይ ቴክኖሎጂ: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
ናይ ዲዛይን ብድሆ: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
ምርምር: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
ምንጪ ሓሳብ: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
ናይ ፕሮጀክት ግዜ: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
ናይ ስርሒት ፍሰት: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
ኣባላት ጋንታ: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
ናይ ስእሊ ክረዲት: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.