ዲዛይን Nudus መክሰስ መግቢ ብ Angela Spindler ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2020
Nudus መክሰስ መግቢ
ዓሚል: Depot Creative
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #92526 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Nudus መክሰስ መግቢ
እቲ ጥቕሊል ናይቲ ሓድሽ ዝተመስረተ ትካል ነዞም ጥዕናዊ ፍረታትን ኣሕምልትን ቺፕስ ቱልቱል ተፈጥሮኣዊ ጽቡቕነት ፍልስፍናን መዘናግዒ ቀልድን የርእይ። ዝፈልዮም ነጥቢ ካብ ፍርያት ፍረታትን ኣሕምልትን እተሰርሐ፡ ብኣየር እተነቓቐለ፡ ብፍጹም ዋላ ሓደ ነገር ዘይተወሰኸሉ ምዃኑ እዩ - ስለዚ እቲ 'ቱልቱል ተፈጥሮኣዊ' ኣምር። ጸሊም ንጥዕናዊ መክሰስ ዕዳጋ ደፋርን ዘይልሙድን ምርጫ እኳ እንተኾነ፡ እቲ ኤጀንሲ ነዚ መሪጹ እዩ ህያውነት ናይቲ ፍርያት ንምርኣይን ተወሳኺ ናይ መደርደሪ ስሒብ ንምሃብን። እቲ ፎቶግራፍ ነቲ ፍርያት ቅድሚን ድሕሪን ብኣየር ምንቓቕ የቕርብ፡ እቲ ፍረ ከምቲ ተፈጥሮ ዝደለዮ ጽቡቕ ምዃኑ ብምግላጽ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Nudus መክሰስ መግቢ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Nudus መክሰስ መግቢ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Nudus መክሰስ መግቢ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - ዓቐንን ማዕሸግን
- Size: 12.5cm wide by17cm high
- መለለዪታት
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- ናይ ዲዛይን ብድሆ
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- ምርምር
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- ምንጪ ሓሳብ
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- ናይ ፕሮጀክት ግዜ
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - ናይ ስርሒት ፍሰት
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- ኣባላት ጋንታ
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - ናይ ስእሊ ክረዲት
- Photography: Andy Lewis
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
