ዲዛይን Iridescent ምጥቕላል ሻሂ ብ Chieh Yu Chiang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2020

Iridescent ምጥቕላል ሻሂ

ብ Chieh Yu Chiang

ዓሚል: Pin Shiang Tea Co., Ltd

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #88575 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Iridescent ምጥቕላል ሻሂ

እዚ ፕሮጀክት ምብራቓውን ምዕራባውን ስነ-ጥበብ፣ ኣገባብ ናብራን ባህልን ኣብ ሓደ ምስሊ እናዋሃሃደ፣ ብመስሓቢ ቀለም ዝተሰርሑ መስመራት ምስ ህያው ሕብርታትን ዝተፈላለዩ ኣቕሑትን ኣገባባት ምሕታምን ይጥቀም። ሓይሊ ናይቲ መስሓቢ መስመራትን ሕብሪ ናይቲ ቀለምን ጣዕሚ ታይዋናዊ ሻሂ የውክል፣ ህያው ሕብርታትን ዘበራብር ፊልምን ድማ ነቶም ድምቀታት የመልክት። ጽላሎትን ብርሃናትን፣ ምናባዊነትን ዋና ኣምር ናይዚ ዲዛይን እዮም። ናይ ባህሊ ሻሂ ስቴሪዮታይፕ ምስሊ ንምብታኽ፣ እዚ ምጥቕላል ንዝተፈላለዩ ወለዶታትን ንዓለምን ንምትእትታው፣ ሓድሽ ኣረኣእያን ዲዛይናትን ንምጥቃም ይፍትን።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Iridescent ምጥቕላል ሻሂ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Iridescent ምጥቕላል ሻሂ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Iridescent ምጥቕላል ሻሂ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
ዓቐንን ማዕሸግን: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
መለለዪታት: Iridescent, Tea, Art, Shadow, Light, Packaging design
ናይ ምፍራይ ቴክኖሎጂ: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
ናይ ዲዛይን ብድሆ: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
ምርምር: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
ምንጪ ሓሳብ: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
ናይ ፕሮጀክት ግዜ: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
ናይ ስርሒት ፍሰት: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
ኣባላት ጋንታ: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
ናይ ስእሊ ክረዲት: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao