Optics and Chromatics ናይ መርኢት ፖስተር ብ Timea Andoka

ዲዛይን Optics and Chromatics ናይ መርኢት ፖስተር ብ Timea Andoka ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2018 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2018

Optics and Chromatics ናይ መርኢት ፖስተር

ብ Timea Andoka

ዓሚል: Timea Andorka

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

66,192

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #58492 ሽልማት ኣረጋግጽ

ሕጂ ፍለጡ ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Optics and Chromatics ናይ መርኢት ፖስተር

እቲ ኣርእስቲ ኦፕቲክስን ክሮማቲክን ኣብ ልዕሊ ባህርያት ሕብርታት ኣብ መንጎ ጎተን ኒውተንን ዝነበረ ዘተ የመልክት። እዚ ዘተ እዚ ብክልተ ናይ ፊደላት-ቅርጺ ውህደታት ምንጋጋር ይውከል፡ ሓደ ብሓሳብ ዝተሰርሐ፣ ጂኦሜትሪካዊ፣ ብሩህ ድንበራት ዘለዎ፣ እቲ ካልኣይ ድማ ኣብ ኢምፕረሽኒስቲካዊ ጸወታ ሕብራዊ ጽላላት ዝምርኮስ እዩ። ኣብ 2014 እዚ ዲዛይን እዚ ንፓንቶን ፕላስ ሲሪስ ኣርቲስት ካቨርስ ከም ሽፋን ኣገልጊሉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Optics and Chromatics ናይ መርኢት ፖስተር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Optics and Chromatics ናይ መርኢት ፖስተር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Optics and Chromatics ናይ መርኢት ፖስተር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
ዓቐንን ማዕሸግን: original poster size: 70×100 cm
መለለዪታት: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
ናይ ምፍራይ ቴክኖሎጂ: paper, coloured plastic sheet, light, shadow
ናይ ዲዛይን ብድሆ: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
ምርምር: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
ምንጪ ሓሳብ: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
ናይ ፕሮጀክት ግዜ: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
ናይ ስርሒት ፍሰት: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
ኣባላት ጋንታ: Art director, graphic design, type design and paper craft: Tímea Andorka