ዲዛይን Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት ብ Liying Wang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2026
Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት
ዓሚል: Liying Wang
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #182029 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት
ናይ መጽሓፍ ጽሑፍ፦ እቲ Bitter plus Sweet ናይ ትካል መንነት ብኽልተ-ዝንበብ ሞኖግራም ኣቢሉ ናይ ኢደ-ጥበብ ቡን ውቅብና ዳግማይ የሓስቦ። ብኽልተነት ቡን ተደሪኹ፡ ንብርታዐን ልስሉስነትን ብምዕሩይነት ብምሓዝ፡ እቲ ንድፊ ጆኦሜትሪያዊ ልቢ ምስ መጀመርታ ፊደላት እቲ ብራንድ የላግቦ። መዋቕራዊ B ንመሪር ጥብሰት ትውክል፡ S ከኣ ንመቕረት ተመሓላልፍ። ኣብ ጽኑዕ ስነ-ቁጽራዊ መስመር ተሃኒጹ፡ እቲ ዝልጠጥ ሎጎ ኦርጋኒካዊ ቅርጺ ሕብሪ ናይ Espresso Brown ከምኡ'ውን Sage Green ይጥቀም። እዚ ኣገባብ ንኢንዱስትሪያዊ ልሙዳት ኣበሃህላታት ብምግላብ፡ ንዓማዊል ብጠቓሚ ስዉር ዝርኣይ ትረኻ የላዕልዖም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Bitter Plus Sweet ቀዳማይ ተግባር፦ ናይ ትካል መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
- ዓቐንን ማዕሸግን
- This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
- መለለዪታት
- Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
- ናይ ምፍራይ ቴክኖሎጂ
- The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
- ናይ ዲዛይን ብድሆ
- The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
- ምርምር
- Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
- ምንጪ ሓሳብ
- This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
- ናይ ፕሮጀክት ግዜ
- The project started in December 2025 in California, U.S., and finished at the end of February 2026.
- ናይ ስርሒት ፍሰት
- The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
- ናይ ስእሊ ክረዲት
- Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
