Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ ብ Fumiko Okazeri

ዲዛይን Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ ብ Fumiko Okazeri ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2026

Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ

ብ Fumiko Okazeri

ዓሚል: fodesign Inc.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #176284 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ

ካብ ዋካያማ፡ ጃፓን ዝመጸ ጥዑም ጨና ዘለዎ ናይ ፕለም ወይንን ዝጥዕም ናይ ፕለም ወይኒ ጀለን እዩ። ኣብ ቻይናዊ ባህሊ ዝሰረተ ናይ ባህላዊ ምልውዋጥን ምርኻብን ሓሳብ ተደሪኹ፡ እቲ ዲዛይን ብለስለስ ዝበሉ ቅርጻ ቅርጽታትን ምልኩዕ ምስልታትን ኣቢሉ ፍሉይ ጃፓናዊ ስምዒት የንጸባርቕ። እተን ክልተ ጥርሙዛት ጎኒ ንጎኒ ምስ ዝቕመጣ፡ ሰብኣይን ሰበይትን ዝራኸቡሉ ትርኢት ይፈጥራ—ኣብ ውሽጢ እቲ ናይ መዐሸጊ ዲዛይን ዝተሓዘ። ብግዙፋት ኣኽራን፡ ባሕሪ፡ ንፋስ ውቅያኖስን ብሩህ ጸሓይን ዝተባረኸት ካብ ጃፓን ከም ህያብ፡ ኣብ ርሑቕ ቻይና ንዘሎ ሓጎሳዊ ምትእኽኻብ የሰንዮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Wakayama Umeshu Series ቀንዲ ተግባር፡ ናይ ፕለም ወይኒ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
ዓቐንን ማዕሸግን: Width 60 mm x Depth 60 mm x Height 295 mm
መለለዪታት: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
ናይ ምፍራይ ቴክኖሎጂ: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
ናይ ዲዛይን ብድሆ: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
ምርምር: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
ምንጪ ሓሳብ: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
ናይ ፕሮጀክት ግዜ: It was exported and sold in Hangzhou, China in November 2022.
ናይ ስርሒት ፍሰት: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
ናይ ስእሊ ክረዲት: Illustrator Yuri Mizutani