ዲዛይን Freistil ኮርፖሬት መንነት ብ Ina Oakley ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2025

Freistil ኮርፖሬት መንነት

ብ Ina Oakley

ዓሚል: Freistil Praxis Caspary

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #171891 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Freistil ኮርፖሬት መንነት

ፍራይስቲል ንሓደ ናይ ፊዝዮተራፒ ትካል ተባሂሉ ዝተሰርሐ ኮርፖሬት መንነት እዩ። እዚ መንነት ንሕትመትን ዲጂታልን ሜድያ ይሽፍን፣ ካርድ ስራሕ፣ ባነራት፣ ክዳውንትን ወብሳይትን ይሓቁፍ። እቲ ስም ፍራይስቲል ማለት ናጻ ስታይል ማለት ኮይኑ፣ ንነፍስወከፍ ሕሙም ዝተመረጹ ተጣዓዘቕቲ ናይ ሕክምና ኣገባባት ዘመልክት እዩ። ንልማዳዊ ጥበብ ምስ ዘመናዊ ሓሳባት ዘተኣሳስሩ ስእላዊ ኤለመንታት ተጠቕሉ፣ ብተመሳሳሊ ናይ ጽሑፍ መሰረት ዝገበረ ሎጎ ናይ ምዝርጋሕ ስምዒት ዘርኢ ንምንቅስቓስን ንክፍትነትን ዘመልክት እዩ። እቲ ናይ ሕብሪ ኣቀማምጣ ሕብሪ ሊላ፣ ኮራል፣ ናይ ፈካሲ ጻዕዳን ሰማያውን ይጥቀም። ልስሉስ ወረቓቕትን ዘየስተጓጎል ናውትን ተመርጹ፣ ከምኡ'ውን ብዝተኻእለ መጠን ናይ ከባቢ ኣቕረብቲ ተጠቐምሉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Freistil ኮርፖሬት መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Freistil ኮርፖሬት መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Freistil ኮርፖሬት መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
ዓቐንን ማዕሸግን: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
መለለዪታት: Health, Openminded, Rethinking, Modern, Tradition, Freedom
ናይ ምፍራይ ቴክኖሎጂ: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
ናይ ዲዛይን ብድሆ: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
ምርምር: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
ምንጪ ሓሳብ: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
ናይ ፕሮጀክት ግዜ: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
ናይ ስርሒት ፍሰት: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
ፓተንታት: buero inaoakley, 2024
ኣባላት ጋንታ: Ina Oakley and Anne-Marie Bayer
ናይ ስእሊ ክረዲት: Mockup Maison, Adobe Firefly and Nastasic