ዲዛይን Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ ብ Liandong Zhang and Xueqian Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2025
Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ
ብ Liandong Zhang and Xueqian Zhang
ዓሚል: Guizhou Guijiu Group Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170686 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ
ጉይጂዩ 20 ንቻይናዊ ባይጂዩ ዝተባህለ መስተ ዝተዳለወ መዐሸጊ እዩ። እቲ ጥርሙዝ ክቢ ላዕለዋይ ክፋልን ርቡዕ ኩርናዓዊ ኣካልን ዘጣመረ ኮይኑ፡ እዚ ቅርጺ ምስ ባህላዊ ሓሳባት ስኒት ዝተኣሳሰር እዩ። ናይ ጽንብላሊዕ፡ ፊኒክስ፡ ኣዕዋፍን ዓሳን ዝርኣዩ ጎሊሆም ዝወጹ ቅርጽታት ካብ ባህላዊ ስእላዊ ምልክታት ብሄራዊ ጉጅለታት ጓይጆው፡ ቻይና ዝተወስዱ እዮም። ናይ ዓመታዊ ቀለቤት መስመራትን ናይ መደያይቦ ግራት መስመራትን ንምብሳል (ምዕባይ ዕድመ መስተ)ን ንኸባብያዊ መልክዓ ምድርን ዘመልክቱ እዮም። እቲ ጥርሙዝ ካብ ልዑል ንጹርነት ዘለዎ ጥርሙዝ ዝተሰርሐ ኮይኑ፡ ብረታዊ ኽዳን (መኽደኒ) ኣለዎ፣ ናይ ላዕለዋይ ገጽ ኣተሓሕዛ ድማ ነቲ ጥርሙዝ ብዝተሓተ ወጻኢ ከም ሴራሚክ ዝመስል ስምዒት ትንክፈት ይህቦ። እቲ ርቡዕ ኩርናዓዊ ኣካል እውን ምትሓዝ የመሓይሽ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Guijiu 20 ናይ መስተ (ስፒሪትስ) መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- ዓቐንን ማዕሸግን
- box：140*110*275mm
bottle：115*62*223mm - መለለዪታት
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- ናይ ምፍራይ ቴክኖሎጂ
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- ናይ ዲዛይን ብድሆ
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- ምርምር
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- ምንጪ ሓሳብ
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- ናይ ፕሮጀክት ግዜ
- The project launched in February 2021 and release to market in June 2024
- ናይ ስርሒት ፍሰት
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- ኣባላት ጋንታ
- Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou - ናይ ስእሊ ክረዲት
- Guizhou Guijiu Group Co., Ltd
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
