Dotline Branding ናይ ትካል መርበብ ሓበሬታ ብ Tomohiro Kaji

ዲዛይን Dotline Branding ናይ ትካል መርበብ ሓበሬታ ብ Tomohiro Kaji ኣብ ናይ ውድድር ምድብ ንድፊ ወብሳይትን ወብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂወብ· 2025

Dotline Branding ናይ ትካል መርበብ ሓበሬታ

ብ Tomohiro Kaji

ዓሚል: Dotline Co., Ltd.

ኣብ ምድብ ወብ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #168462 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Dotline Branding ናይ ትካል መርበብ ሓበሬታ

እዚ ዲጂታላዊ መድረኽ እዚ መንነት ምልክት ንግድን ዝተፈላለየ ትሕዝቶን ናብ ሓደ ውሁድ ቅርጺ ዘውህድ ተለዋዋጢ ስርዓተ ዲዛይን የቕርብ። ብስማርትፎን ዝቐደመ ኣገባብ ተዳልዩ፡ ኣብ ዝተፈላለዩ መሳርሕቲ ተበጻሕነት የረጋግጽ። እቲ ኣቀማምጣ ብሩህነታዊ ቅኑዕነት እናሓለወ ምስፍሕፋሕ የድግፍ። ምንቅስቓስ ግራፊክስን ፍሉይ ቲፖግራፊን ምድህሳስን ምትእስሳርን የዕብዩ፡ ንድሌታት ምስ ድሕንነት ዝተኣሳሰሩ አገልግሎታት ዝተዳለወ፡ ንጹርን ኣብ ተጠቃሚ ዝተመርኮሰን መተሓላለፊ የፍሪ። እቲ ሞዱላዊ ቅርጺ እውን ትሕዝቶን መስመራት አገልግሎትን ምስ ግዜ እናመሓየሸ ምስ ዝኸይድ፡ ዳይናሚካዊ ምሕዳሳትን ኣብ መጻኢ ምስፍሕፋሕን ምትዕርራይን የፈቅድ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Dotline Branding ናይ ትካል መርበብ ሓበሬታ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Dotline Branding ናይ ትካል መርበብ ሓበሬታ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Dotline Branding ናይ ትካል መርበብ ሓበሬታ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
ዓቐንን ማዕሸግን: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
መለለዪታት: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
ናይ ምፍራይ ቴክኖሎጂ: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
ናይ ዲዛይን ብድሆ: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
ምርምር: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
ምንጪ ሓሳብ: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
ናይ ፕሮጀክት ግዜ: The project started in December 2023 and it was launched on August 2024.
ናይ ስርሒት ፍሰት: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.