ዲዛይን Snack መዕሹጊ ብ Kazuo Fukushima and Haruka Takeuchi ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2025
Snack መዕሹጊ
ብ Kazuo Fukushima and Haruka Takeuchi
ዓሚል: Dali Foods
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #168316 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Snack መዕሹጊ
እዚ ናይ መክሰስ መዕሹጊ ምልክታዊ ለውጢ፡ ናይ ሃኦቺዲያን ዝተረጋገጸ ቻይናዊ መክሰስ ምልክት ብስራዊ መንነት የቀያይሮ። እቲ ዲዛይን ዘመናውን መዝናግዒን ኣገባብ ዘጠናኽረ፡ ሓያል ቲፖግራፊ፡ ሓጎስ ዘንጸባርቕ ፍሽኽታ ምልክት፡ ከምኡውን ነቲ ቅርምት ስምዒት ዘጉልሕ ተንሳፋፊ ስእላዊ ምስልታት ዘጠቓልል እዩ። ፍሉይ ሕብሪ ድልድላት ነፍስ ወከፍ ጣዕሚ ንቀሊል ምልላይን ሓያል ሸልፍ ስሕብነትን የፈላልዩ። ዝተጐሃሃር ዝርዝራትን ስፖት ዩቪ ሕትመትን፡ ምትንካፍ ዝከኣል ፕሪሚየም ስምዒት ብምውሳኽ ናይ ተጠቃሚ ምትእስሳር የዐብዩ። ባህልን ዘመናውነትን ብምምዛን፡ እቲ መዕሹጊ ንታማኒን መንእሰያትን ተጠቀምቲ የማኽር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Snack መዕሹጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Snack መዕሹጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Snack መዕሹጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
- ዓቐንን ማዕሸግን
- Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm - መለለዪታት
- Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
- ናይ ዲዛይን ብድሆ
- The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
- ምርምር
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market. - ምንጪ ሓሳብ
- The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
- ናይ ፕሮጀክት ግዜ
- The project started in May 2022 and finished in January 2023 in Shanghai.
- ናይ ስርሒት ፍሰት
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - ፓተንታት
- Copyrights belong to Dali Foods
- ኣባላት ጋንታ
- Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN - ናይ ስእሊ ክረዲት
- Photographer: Zhu Jie
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
