ዲዛይን Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን ብ LMNT Company ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂግራፊክ· 2025
Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን
ዓሚል: LMNT Company
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #167330 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን
ካካኦ ኤአይ ካምፓስ (Kakao AI Campus) ንመስተውዓሊ ብልሒ (artificial intelligence) ዝተወፈየ ናይ ትምህርቲ ቦታ ዝተፈጥረ ናይ ብራንድ መንነት ዲዛይን እዩ። እቲ ካምፓስ ንሰራሕተኛታት ትካል፣ ንከባቢያዊ ማሕበረሰባት፣ ንሲቪላዊ ጉጅለታት ከምኡውን ንውሱን ዲጂታላዊ ተበጻሕነት ዘለዎም ሰባት ክፉት ኮይኑ፣ ንስልጠና ናይ ኤአይ ክእለት ዘለዎም ሰባት ይድግፍ። እቲ ናይ ብራንድ ስርዓት ኣብ ዙርያ እቲ ደረት ዘይብሉ ዓቕሚ ውልቀሰባት ዝብል ቴማ ዝተሃንጹ ልዕሊ 50 ኣይኮናት፣ ቀንዲ ስእላዊ ምስልታት፣ ስእልታት፣ ምልክታትን ተለዋዋጢ (morphing) ናይ ምንቅስቓስ ግራፊክስን የጠቓልል። ዲዛይን ንኹሉ ዝብል ኣቀራርባ ተራእዮነት የመሓይሽን ኣብ ውሽጥን ወጻእን እቲ ቦታ ምንቅስቓስ ይመርሕን።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Kakao AI Campus ናይ ብራንድ መንነት ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - ዓቐንን ማዕሸግን
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - መለለዪታት
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- ናይ ምፍራይ ቴክኖሎጂ
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- ናይ ዲዛይን ብድሆ
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - ምርምር
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - ምንጪ ሓሳብ
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - ናይ ፕሮጀክት ግዜ
- Seoul, Republic of Korea
- ናይ ስርሒት ፍሰት
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - ፓተንታት
- ©2024. LMNT all rights reserved.
- ኣባላት ጋንታ
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - ናይ ስእሊ ክረዲት
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
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ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
