ዲዛይን Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ ብ Yiqi Tang and Zona Yuechen Guan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2025
Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ
ብ Yiqi Tang and Zona Yuechen Guan
ዓሚል: Brown Brothers
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #164761 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ
ብራውን ብራዘርስ ሊሚትድ ኤዲሽን ንፍራፍረ ዝመልኦ ስፓርክሊንግ ሙስካቶ ወይኒ ዝተዳለወ ጥርናፎ እዩ። እዚ ስብስብ እዚ ንጽባሕ፡ ንድቕዳቕ ሰዓትን ንፍርቂ ለይትን ዝውክሉ ሰለስተ ዓይነታት ይሽፍን። ኣብ ነፍስወከፍ ዓይነት፡ ምስቲ ዝተመርጸ ግዜ ዝሰማማዕ መዓዛ ንኽልቀቕ፡ ሽታ ዘለዎ ቀለም ተጠቒሙ ኣሎ። ብሩኽ ሕብርታትን ህያው ንድፍታትን ናይ ትሮፒካል ናይ ክራማት ድግስን ሓሳብ ዳግማይ ምትእኽኻብን የዘኻኽሩ። ጥርሙዝ ብስታንዳርድ 750 ml ዓቐን፡ ካብ ዳግማይ ጥቕሚ ዝወዓል ብርጭቆ ዝተሰርሐን ብዘላቕነት ዘለዎ ልዑል ጽሬት ዘለዎ ግራፊክስ ዝተሓትመን እዩ። ዕላማ እቲ ጥርናፎ፡ ንርእይቶን ንሽታን ዝማርኽ ንኽኸውን ምግባር እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Brown Brothers Limited Edition ናይ ወይኒ ጥርሙዝ ጥርናፎ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- ዓቐንን ማዕሸግን
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- መለለዪታት
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- ናይ ዲዛይን ብድሆ
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- ምርምር
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- ምንጪ ሓሳብ
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- ናይ ፕሮጀክት ግዜ
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- ናይ ስርሒት ፍሰት
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- ኣባላት ጋንታ
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - ናይ ስእሊ ክረዲት
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
