ዲዛይን Passion Fruit ቢራ ብ Jin Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2024

Passion Fruit ቢራ

ብ Jin Zhang

ዓሚል: Wuhan Sanbu Brand Design

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #161420 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Passion Fruit ቢራ

2024 ኣብ ቻይና ዓመተ ሎንግ (ገበል) እያ። ናይዚ ቢራ ብራንድ "ወርቃዊ ገበል ምንጪ" ተባሂሉ ይጽዋዕ፣ ስለዚ ድማ ዲዛይነር ነቲ ናይ ብራንድን ናይ ቻይናን መንፈስ ዘመልክት "ገበል" ስኢሉ፣ እዚ ድማ ኣገዳሲ ትርኢታዊ ኣካል ናይዚ ጥቕላል ኮይኑ። ብተወሳኺ፣ እዚ ቢራ ብጣዕሚ ፓሽን ፍሩት ዝተሰርሐ ብእጃ ዝተሰርሐ ቢራ እዩ። ዲዛይነር ንጨናፍርን ቆጽልን ፓሽን ፍሩት፣ ከምኡ'ውን ኣዝዩ ኣገዳሲ ዝኾነ ናይ ስርናይ ሽጣቖን ሆፕስን ኣብ ምስራሕ ቢራ ተጠቒሙ፣ ንህይወት ዝመልኦ ትርኢት ፈጢሩ፣ ነቲ ናይ ፓሽን ፍሩት ዘሎ ዘሕድስ ጣዕሚ ኣጉሊሑ የርኢ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Passion Fruit ቢራ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Passion Fruit ቢራ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Passion Fruit ቢራ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
ዓቐንን ማዕሸግን: height 250mm x diameter 80mm
መለለዪታት: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
ናይ ምፍራይ ቴክኖሎጂ: The bottle is made of iron
ናይ ዲዛይን ብድሆ: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
ምርምር: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
ምንጪ ሓሳብ: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
ናይ ፕሮጀክት ግዜ: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
ናይ ስርሒት ፍሰት: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
ፓተንታት: InBev jinlongquan beer (Hubei) Co., Ltd
ኣባላት ጋንታ: Designer: Jin Zhang
illustration: Jin Zhang