ዲዛይን Chilled Milk Carton ካርቶን ብ Kazuo Fukushima and Haruka Takeuchi ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2024
Chilled Milk Carton ካርቶን
ብ Kazuo Fukushima and Haruka Takeuchi
ዓሚል: Meiji China Investment Co.,Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #159694 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Chilled Milk Carton ካርቶን
ኣብ ልዑል ደረጃ ዕዳጋ ጸባ ቻይና ንምውዳድ፡ ልዩ ቴክኖሎጂ ንደቀንስትዮ ዕድሚአን ካብ 30-50 ዓመት ዝዕንግላ ልዑል ደረጃ ጸባ ፈጢሩ፡ 100 ሚእታዊት ጥረ ጸባ ምስ መኣዛታት ዝሕልው ምትእኽኻብ ቴክኖሎጂ ብምውህሃድ ሃብታም ጣዕሚ ይህብ። እዚ ፕሮጀክት ዕሹግ ጸባ ሓድሽ ትርጉም ብምሃብ፡ ምህዞን ጃፓናዊ ጽሬትን ምስ ቅሉዕ ጣዕሚ የዋህድ። ወይነ-ቀይሕ ቀለም ናይቲ ዕሹግ ዓብይነት ይውክል፡ ብጻዕዳን ወርቅን ተወሳኺ ጽባቐን ጽሬትን ብምሃብ፡ ነዚ ዲዛይን ብፍሉይ መገዲ መዘከሪ ይገብሮ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Chilled Milk Carton ካርቶን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Chilled Milk Carton ካርቶን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Chilled Milk Carton ካርቶን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- ዓቐንን ማዕሸግን
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - መለለዪታት
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- ናይ ምፍራይ ቴክኖሎጂ
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - ናይ ዲዛይን ብድሆ
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- ምርምር
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- ምንጪ ሓሳብ
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- ናይ ስርሒት ፍሰት
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - ፓተንታት
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- ኣባላት ጋንታ
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - ናይ ስእሊ ክረዲት
- Photographer: Zhu Jie
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
