ዲዛይን Aquetha ናይ ሳኬ መዐሸጊ ብ Tacto Inc. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2024

Aquetha ናይ ሳኬ መዐሸጊ

ብ Tacto Inc.

ዓሚል: Tacto Inc

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #158293 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Aquetha ናይ ሳኬ መዐሸጊ

ኣኩኤታ (Aquetha) ንዝዓረገ ጃፓናዊ ሳኬ ዝተዳለወ ናይ መዐሸጊን ናይ ምልክት ንግዲ (ብራንዲንግ) ዲዛይን እዩ። እቲ ጥርሙዝ ብኢድ ብናይ ጥርሙዝ ስነ-ጥበበኛ ዝተሰርሐ ኮይኑ፡ ብሓይሊ ስሕበት መሬት ቅርጹ ዝሓዘ እዩ፤ እዚ ድማ ምሕላፍ ግዜ ዘመልክት ተፈጥሮኣዊ ዕንክሊል ይህቦ። እቲ ክቢ ቅርጺ እውን ድሕሪ ምዕሻግ ንዝካየድ ልሙጽ ምዕራግ ይሕግዝ። እቲ ንጹር ባህርያት ናይ ብዛዕባ ደረጃ ሙቐት በረድ ምዕራግ ንምንጽብራቕ፡ ግሉጻት ወረቐት ምልክታት (ለይበላት) ብዘይ ቀለም ናይ ሌተርፕረስ ሕትመት ይዳለዋ። እቲ ቀሊል ናይ ደገ ሳጹን፡ ኣብ መንጎ መኽደኑን ኣካሉን ጎድጓድ ዘለዎ ኮይኑ፡ ንመስመር ግዜ ናይ ምዕራግ ይገልጽ። እቲ ዲዛይን ንዝዓረገ ሳኬ ከም ልሙድ ፍርያት ዘይኮነስ ከም ስነ-ጥበባዊ ስራሕ ገይሩ የቕርቦ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Aquetha ናይ ሳኬ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Aquetha ናይ ሳኬ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Aquetha ናይ ሳኬ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
ዓቐንን ማዕሸግን: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
መለለዪታት: Packaging, Product Design, Website
ናይ ምፍራይ ቴክኖሎጂ: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
ናይ ዲዛይን ብድሆ: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
ምንጪ ሓሳብ: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
ናይ ፕሮጀክት ግዜ: 2months, Tokyo, Japan
ናይ ስርሒት ፍሰት: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
ኣባላት ጋንታ: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
ናይ ስእሊ ክረዲት: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima