ዲዛይን Ranger 視覚ational識別 ብ Zhang Weiwei ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Ranger 視覚ational識別

ብ Zhang Weiwei

ዓሚል: Yunnan Tech & Besiness University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

12,556

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #150972 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Ranger 視覚ational識別

ራንገር ንመንእሰያት ተጓዓዝቲ ዘገልግል ሆቴል ዝተፈጥረ ራእያዊ መንነት (visual identity) እዩ። እዚ መንነት እዚ ንነፍሲ ወከፍ ኣጋይሽ ምስ ራንገር፡ ካብ ተረትታት ፋንታዚ ዝፍለጥ ገጸ-ባህሪ፡ የነጻጽሮ። ከም ቀንዲ ፈጠራዊ ኣካል ጭንብል ራንገር ተጠቒሙ ኣሎ፣ ካብኡ ድማ ተኸታታሊ ናይ ራንገር ናውቲ ዝውክሉ ምልክታት ወጺኦም ኣለዉ። እዞም ምልክታት እዚኣቶም ኣብ ናውቲ ቤት ጽሕፈትን ናውቲ ሆቴልን ብስታንዳርድ ዓቐናት ይትግበሩ፣ ከምኡ'ውን ንኣጋይሽ ንምትእስሳር ዝዕድሙ ኣቕሑት ንምግባር ይውዕሉ። እቲ ሎጎ ብሌዘር ፎይል ስታምፒንግ (laser foil stamping) ስለ ዝሕተም፡ ላዕላዋይ ገጽኡ ካብ ዝተፈላለየ ኩርናዓት ክርአ ከሎ ተለዋዋጢ ብርሃን የርኢ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Ranger 視覚ational識別 ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Ranger 視覚ational識別 ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Ranger 視覚ational識別 ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
ዓቐንን ማዕሸግን: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
መለለዪታት: Ranger, Hotel, Visual Identity, Young man, Traveller
ናይ ምፍራይ ቴክኖሎጂ: The product mainly adopts laser hot stamping process.
ናይ ዲዛይን ብድሆ: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
ምርምር: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
ምንጪ ሓሳብ: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
ናይ ፕሮጀክት ግዜ: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
ናይ ስርሒት ፍሰት: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.