ዲዛይን Pinna Olive Oils መለለዪታት ብ Giovanni Murgia ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2023
Pinna Olive Oils መለለዪታት
ዓሚል: Fratelli Pinna
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #150744 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Pinna Olive Oils መለለዪታት
እዚ ናይ ዘይቲ ዘይቱን ኣሕሙማት ዲዛይን ትሑትን ንጹርን መልክዕ ኣለዎ፡ ብልዑል ተቓራኒነት ኣብ መንጎ ጻዕዳ እቲ ኣሕሙማን ኣብቲ መለለዪ ዘለዉ ባእታታት ዝተመረጹ ሕብርታትን ጥራይ ዝተለለየ እዩ። እዚ ፕሮጀክት ንራእይ ፍራቴሊ ፒና ንምልላእ ዘመናዊ፡ ትሑትን መሳጢን ዲዛይን ንምፍጣር ዝዓለመ ኮይኑ፡ ልሙጽ ኣብ መንጎ ክብርታት ምህዞታን ኣገዳስነት ምስ መሬት ምስርራርን እዩ። እዚ ዘይፍለ ውህደት፡ ብስራሕ እቲ ሳርዲንያዊ ዲዛይነርን ኣርቲስትን ኤውጀንዮ ታቮላራ ዝተደፋአ ብርእያዊ ምስሊ ይገልጽ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Pinna Olive Oils መለለዪታት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pinna Olive Oils መለለዪታት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pinna Olive Oils መለለዪታት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- ዓቐንን ማዕሸግን
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - መለለዪታት
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- ናይ ምፍራይ ቴክኖሎጂ
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- ናይ ዲዛይን ብድሆ
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- ምርምር
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- ምንጪ ሓሳብ
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- ናይ ፕሮጀክት ግዜ
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- ናይ ስርሒት ፍሰት
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- ኣባላት ጋንታ
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - ናይ ስእሊ ክረዲት
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
ስፖንሰር ዝተገብረ
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
