ዲዛይን Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2023

Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ

ብ Tiger Pan

ዓሚል: Lucky Coffee Technology (China) Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ

ላኪን 2.0 ንሓሙሽተ ዓይነታት ቡን ዝተፈጥረ ተኸታታሊ መዐሸጊ ድሪፕ ቡን እዩ። ነፍሲ ወከፍ ሳጹን ብመበቆል ፍረታት ቡኑ፡ ኣፍሪቃን ዩናን ቻይናን ሓዊሱ፡ ብስእሊ ተሰሪሑ ኣሎ። ናይቲ ከባቢ ኣትክልትን እንስሳታትን ተፈጥሮኣዊ ትርኢት ንምምላኽ ተሳኢሎም ኣለዉ። ሓሙሽተ ደሚቕ ናይ ሕብሪ ኣወዳድባታት ነቶም ዓይነታት ይፈላልዩን ነተን ሳጹናት ኣብ መርኣዪ ከብሒ ጎሊሐን ክርኣያ ይሕግዙን። እቲ ኣቀማምጣ ቀጥታውን ቀሊልን ኮይኑ፡ ኣብ ክንዲ ነዊሕ ጭርሖታት ንጹር ሓበሬታ ፍርያት ዝሓዘ እዩ። እተን ሳጹናት ብኣርባዕተ ሕብሪ ሕትመት፡ ማት ጸሊም ሙቐት ማህተምን ማት ብሩራዊ መለለዪ ወረቐትን ተፈርየን ኣለዋ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Luckin 2.0 ናይ ድሪፕ ቡን መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
ዓቐንን ማዕሸግን: Width 75mm x length 110mm x height 125mm
መለለዪታት: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
ናይ ምፍራይ ቴክኖሎጂ: Four color printing. Logo hot stamping of matte black. Matte silver label.
ናይ ዲዛይን ብድሆ: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
ምርምር: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
ምንጪ ሓሳብ: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
ናይ ፕሮጀክት ግዜ: The project lasts 2 months, designed in Shenzhen.
ናይ ስርሒት ፍሰት: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
ፓተንታት: Copyrights belongs to Tiger Pan
ኣባላት ጋንታ: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
ናይ ስእሊ ክረዲት: Tiger Pan