Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ ብ Ting-Han Chen

ዲዛይን Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ ብ Ting-Han Chen ኣብ ናይ ውድድር ምድብ ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንኣገልግሎት· 2023

Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ

ብ Ting-Han Chen

ዓሚል: Play Design Lab

ኣብ ምድብ ኣገልግሎት ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #145605 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ

ፈንኤጂንግ ትምህርታዊ ኣገልግሎት እዩ፣ ንዓበይቲ ሰባት ንምድጋፍን ንምብርታዕን ናይ ስማርትፎን መተግበሪ ክፍልታት ዘቕርብ። ናይቲ ክፍሊ ሓበሬታ ንዓበይቲ ሰባት ብላይን ይመሓላለፍ፣ እዚ ድማ ኣብ ታይዋን ኣብ መንጎ ዓበይቲ ሰባት ዝተፈልጠ ማሕበራዊ መተግበሪ እዩ። ይኹን እምበር፣ ብዙሓት ዓበይቲ ሰባት ኣብ ላይን ክፍልታት ንምዝጋብ ክፍትኑ ከለዉ ብድሆታት የጋጥሙዎም፣ ምኽንያቱ እቲ መርበብ ገጹ ንኣቶም ን ተጠቃሚ ምቹእ ስለዘይኮነ። ነዚ ጉዳይ ንምፍታሕ፣ እዚ ፕሮጀክት ነቲ ናይ ምዝገባ ክፍሊ መስርሕ ንምምሕያሽ ኣብ ዓበይቲ ሰባት ዝተማርከዘ ናይ ኣገልግሎት ዲዛይን ኣተሓሳስባ ይጥቀም። ብምሉእ ናይ ዲዛይን መርመራ ብምክያድ፣ ናይ ተጠቃሚ ተመክሮ (UX) ጉዳያት ንለለይን ንፈትሕን።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Funaging ን ዓበይቲ ሰባት ምቹእ ዝኾነ ምዝገባ ክፍሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
ዓቐንን ማዕሸግን: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
መለለዪታት: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
ናይ ምፍራይ ቴክኖሎጂ: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
ናይ ዲዛይን ብድሆ: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
ምርምር: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
ምንጪ ሓሳብ: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
ናይ ፕሮጀክት ግዜ: The project started in June 2022 and finished in Dec 2022 in Taipei.
ናይ ስርሒት ፍሰት: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.