ዲዛይን Liang Bai Kai ናይ መስተ ማይ መዐሸጊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።
ፕላቲኒምማዕሸጊ· 2023
Liang Bai Kai ናይ መስተ ማይ መዐሸጊ
ዓሚል: Jinmailang Beverage Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #145406 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Liang Bai Kai ናይ መስተ ማይ መዐሸጊ
ሊያንግ ባይ ካይ ንዝሑል ዝፈልሐ ማይ መስተ ዝተነድፈ ጥርሙዝ እዩ። እቲ ስም ንዝፈልሐን ድሕሪኡ ዝዝሓለን ማይ ዘመልክት ኮይኑ፡ ኣብ ቻይና ንነዊሕ እዋን ልሙድ ዝኾነ መስተ እዩ። እቲ ጥርሙዝ ምንም መለለዪ ወረቐት የብሉን። ኣብ ክንድኡ፡ ካብቲ ናይ ሶንግ ስርወ-መንግስቲ ስእሊ ዝኾነ "Riverside Scene from Tsingming" ዝተወስደ ስነ-ጥበባዊ ስራሕ እንደገና ተሳኢሉ ብመንገዲ ብሙቐት ዝሰርሕ ሕትመት (heat transfer printing) ኣብቲ ጥርሙዝ ተለጢፉ ይርከብ። እቲ ስእሊ ኣብ ዓሰርተ ክልተ ጥርሙዛት ተመቓቒሉ ዝርከብ ኮይኑ፡ ንዓሰርተ ክልተ ባህላዊ ሰዓታት ይውክል። እቲ ናይ ጥርሙዝ ገጽ ብርሃንን ስምዒት ምትንካፍን ይውስኽ። ነፍሲ ወከፍ ጥርሙዝ ቁመቱ 313 ሚሊሜተር ከምኡ'ውን ዲያሜትሩ 76.5 ሚሊሜተር እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award
Liang Bai Kai ናይ መስተ ማይ መዐሸጊ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Liang Bai Kai ናይ መስተ ማይ መዐሸጊ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Liang Bai Kai ናይ መስተ ማይ መዐሸጊ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- ዓቐንን ማዕሸግን
- height 313mm x diameter 76.5mm
- መለለዪታት
- water, Chinese water, bottle, package, label-less
- ናይ ምፍራይ ቴክኖሎጂ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- ናይ ዲዛይን ብድሆ
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- ምርምር
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- ምንጪ ሓሳብ
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- ናይ ፕሮጀክት ግዜ
- The project lasts 5 months, designed in Shenzhen.
- ናይ ስርሒት ፍሰት
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- ኣባላት ጋንታ
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - ናይ ስእሊ ክረዲት
- Tiger Pan
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
