ዲዛይን It Is In Your Genes ተለዋዋጢ መንነት ብ Bianka Foldi and Robert Valoczi ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2023
It Is In Your Genes ተለዋዋጢ መንነት
ብ Bianka Foldi and Robert Valoczi
ዓሚል: Genecontact
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #144669 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ It Is In Your Genes ተለዋዋጢ መንነት
እዚ ብራንድ መንነት ንኣገልግሎት ጂኖታይፒንግ ዝተፈጥረ እዩ፣ ብዚ ድማ ናብ ዘለዉ ጄኔቲካዊ ሕማማት ዝኸውን ተቓላዕነት ክፍለጥ ይኽእል። ከም ኣቃውማ ዲ.ኤን.ኤ ዝኣመሰለ፣ እቲ ናይ ዲዛይን ኣተሓሳስባ እውን ኣብ ስርዓተ ኮድ ዝተመርኮሰ እዩ፣ ብፍላይ ድማ ንፊደላት ኣልፋቤት ዝውክሉ ብፍሉይ ዝተዳለዉ ናይ ሞርስ ኮድታት። ዝኾነ ቃል ብዚ መንገዲ ብምርኢት ክቐርብ ይኽእል፣ እዚ ድማ ስታቲካዊ ሎጎ ናብ ተለዋዋጢ መንነት የቕይሮ። እቲ ሎጎ፣ ብኮድታት ዝተጻሕፈ ስም ዓሚል ዝኾነ፣ ንኣካል ክልተ-መጠምጠሚ ኣቃውማ ዲ.ኤን.ኤ ይውክል። ብዚ መንገዲ ንግዲ ዓሚል ብኣተሓሳስባን ብምርኢታዊን ኣብቲ መንነት ይንጸባረቕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
It Is In Your Genes ተለዋዋጢ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። It Is In Your Genes ተለዋዋጢ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። It Is In Your Genes ተለዋዋጢ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- መለለዪታት
- dynamic brand identity, flexible brand identity, brand identity
- ናይ ምፍራይ ቴክኖሎጂ
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - ምንጪ ሓሳብ
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- ናይ ፕሮጀክት ግዜ
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- ኣባላት ጋንታ
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
