ዲዛይን XYG Window 視覚መለለዪ ብ Xinyue Guo ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2023
XYG Window 視覚መለለዪ
ዓሚል: XYG Studio
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #140907 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ XYG Window 視覚መለለዪ
XYG Window ንሓደ ናይ ዲዛይን ስቱድዮ ዝተፈጠረ ራእያዊ መንነት (visual identity) እዩ። እዚ መንነት እዚ ንባህላዊ ቻይናዊ ስነ-ጽሑፋዊ ጥበብ (literati art) ምስ ዘመናዊ ቀሊልነት የተኣሳስር። ስም ናይቲ ስቱድዮ መስራቲ ናብ ስትሮክታት ተበታቲኑ፡ ብዓይነት ባህላዊ ማሕተማት (traditional seals) ዳግማይ ተወዲቡ። ጌጣጌጣዊ ኣካላት ተኣልዮም፡ እቲ ቅርጺ ድማ ብግሪድታትን ብፊቦናቺ ስፓይራልን ተመሓይሹ። እቲ ድራኸ ካብ ጥንታዊ ቻይናዊ ሲል ስክሪፕት (seal script) ከምኡውን ካብ መስኮታት ናይቶም ክላሲካል ጀርዲናት ናይ ሱዙው (Suzhou) ዝመጸ እዩ። ኣብ ወብሳይት፡ እቲ ኣወንታውን ኣሉታውን ቦታታት፡ ብስም ያንን ያንግን (yin and yang) ዝፍለጡ፡ ከም ናይ ምድላይ (navigation) መጎምጎምታት ኮይኖም የገልግሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
XYG Window 視覚መለለዪ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። XYG Window 視覚መለለዪ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። XYG Window 視覚መለለዪ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
- ዓቐንን ማዕሸግን
- N/A
- መለለዪታት
- Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
- ናይ ምፍራይ ቴክኖሎጂ
- After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style. - ናይ ዲዛይን ብድሆ
- While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity. - ምርምር
- XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future. - ምንጪ ሓሳብ
- This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team. - ናይ ፕሮጀክት ግዜ
- The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
- ናይ ስርሒት ፍሰት
- With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products. - ኣባላት ጋንታ
- Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan - ናይ ስእሊ ክረዲት
- Xinyue Guo
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
