ዲዛይን Biblioteche di Roma ናይ ብራንድ መንነት ብ Ragu Communication ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂግራፊክ· 2022
Biblioteche di Roma ናይ ብራንድ መንነት
ዓሚል: Sistema Biblioteche di Roma
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #140666 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Biblioteche di Roma ናይ ብራንድ መንነት
ቢብሊዮተከ ዲ ሮማ ንህዝባዊ መርበብ ኣብያተ-መጻሕፍቲ ናይ ከተማ ሮማ ዝተፈጥረ ናይ ብራንድ መንነት እዩ። እዚ መንነት ነቲ መበል ዕስራን ሓሙሽተን ዓመት ናይቲ ስርዓት ኣብያተ-መጻሕፍቲ ዝሕብር ኮይኑ፡ ምህዞን ተበጻሕነትን ንምግላጽ ዝዓለመ እዩ። እቲ ታሪኻዊ ሎጎ ብጎኑ ዝተቐመጠ ዕጹው መጽሓፍ የርኢ ነይሩ። እቲ ሓድሽ ምልክት ከም ቀዳመይቲ ፊደል ናይቲ ስም እውን ክንበብ ዝኽእል ክፉት መጽሓፍ የርኢ። እቲ ግራፊካዊ ምልክት ጽሩይን መሰረታውን እዩ። እዚ መንነት ኣብ ስርዓት ጽሕፈት መሳርሒታት፡ ዲጂታላዊ መራኸቢ ነጥብታት፡ ምውዕዋዕ፡ ናይ ደገ ሚድያን ምልክታትን ተግባራዊ ኮይኑ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Biblioteche di Roma ናይ ብራንድ መንነት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Biblioteche di Roma ናይ ብራንድ መንነት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Biblioteche di Roma ናይ ብራንድ መንነት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- ዓቐንን ማዕሸግን
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - መለለዪታት
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- ናይ ምፍራይ ቴክኖሎጂ
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- ናይ ዲዛይን ብድሆ
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- ምንጪ ሓሳብ
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- ናይ ፕሮጀክት ግዜ
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- ናይ ስርሒት ፍሰት
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- ፓተንታት
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- ኣባላት ጋንታ
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - ናይ ስእሊ ክረዲት
- Ragu Communication
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
